Model and creator Ruprekha Dey has partnered with contemporary fashion label IKKATIS for a striking new reel collaboration that is steadily gaining traction across Instagram. Shot in a low-light, cinematic setting, the reel places Dey in a crystal-drenched rhinestone co-ord, merging sharp tailoring with high-impact embellishment.
The visuals lean into contrast: shadow and shine, restraint and confidence. Close-up frames highlight Dey’s poised expression and sculpted makeup, while wider shots reveal a grounded, commanding stance that anchors the look. The rhinestones catch light subtly rather than loudly, reinforcing IKKATIS’ approach to statement dressing without excess.
Marked as a paid partnership, the collaboration still reads as organic, positioning Dey not just as a face for the brand, but as a natural extension of its aesthetic. The reel’s moody tone, paired with a strong musical backdrop, aligns with the current shift in fashion content toward darker, more attitude-driven storytelling.
With strong engagement and clear visual identity, Ruprekha Dey x IKKATIS stands out as a polished example of how digital fashion collaborations are evolving: less about overt promotion, more about mood, presence, and point of view.