Santanu Hazarika ain’t just drawing lines, he’s carving Assam into the global game.
The multi-discipline art rebel from Guwahati has linked up with Japanese gaming giant Konami to drop a Gamusa-inspired kit inside their flagship football title, eFootball.
This ain’t some background Easter egg, it’s front and centre in a worldwide campaign running August to October ‘25. And the hype? Real.
Neymar Jr. himself co-signed the piece for the campaign, bringing Assam’s red-and-white soul to billions of screens.
Unveiled on Independence Day, the jersey drips with Gamusa DNA, that white base, that red weave, the cloth that’s more than just fabric here in Assam. It’s identity. It’s pride. It’s a flag you can wear. Santanu fused that heritage with the raw edge of heavy metal aesthetics.
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